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Neuromarketing may offer opportunities for Ph.D.s and MBAs able to close the intellectual gap between brain science and market research

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Soft-drink market numbers

For those of us who like to use soft-drink brand examples in class, here
are some interesting numbers on sales and market share:  

Is the future of research open access?

I almost wrote open source here...

Anyhow: There is increasingly ongoing debate about the question whether the results of publicly funded research (which makes up a pretty chunk of research altogether) should also be freely available for the public to consult.

In 2003 a conference was held which yielded the “Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities” (view here). This declaration was signed by an impressive list of research institutes and organizations.

At the start of this year a petition was launched to urge the European Commission to take steps into the direction indicated by the Berlin Declaration

Last weeks 13th of February, in a joint effort to express their views on the matter, an equally impressive list of publishers launched “The Brussels Declaration on Scientific, Technical & Medical publishing” (view here, petitioners at the bottom). Edit: It was ironically on the same day the belgian universities signed the Berlin Declaration.

Does all of this mean we’ll soon be publishing in open access journals? And that there’ll be a fee to publish rather than to read? What the outcome of the debate will be, only time will tell. But in a debate on one of the first blogs that linked to ours I found Stevan Harnad (his blog here) to have some pretty interesting views: Open access is also what we do by the button at the top of this page that says “Group Member Publications”.


Trendwatcher: Kids in the kitchen
American kids appear to be attracted to culinary activities. 
Experts foresee a new market for "kid's cuisine".
From the article: "Gregory Zifchak, an associate professor at the Culinary Institute of America, said there are added benefits to kids learning to cook. "We've become a prepackaged, processed food society, where so many items in grocery carts are just heat and serve," he said. Kids who know how to make their own eat better than those who simply throw packages into a microwave. "
I can not imagine my kids cooking.  I would already be happy if they were at all attracted to eating (anything else than french fries).