Sedes 
Skip to main content
Top Picture

Consumer Science

Go Search
Home
Calendar
Group Member Publications
Contributors
MSMC
Winter Camp
  

 Recent Posts

Get off robe, you might become "Thomas Edison"!
Could the bad luck be washed away?
From moral to oral
Ironic effects of talking about car safety: it could be bad for the environment!
15th KULeuven Marketing Winter Camp: Speakers' slides
Rethinking on the general reward system
Is 1+1=2 ?
The power diary + the power fantasia
Why do you think some disgusting story is fun?
How to persuade your conservative father to buy an iphone?

 Recently commented

Green or yellow banana?
Brain and beauty needs to go both ways
Brain and beauty needs to go both ways
Our Big Boss on national radio
De Geboren Consument
In class tests: decision making in groups
The United States of Aggression
The United States of Aggression
Take a small step on a bug, bugkind isn't such a giant leap
Marketing Seminar: Jenny van Doorn - Summary
Marketing Seminar: Jenny van Doorn - Summary
Music sharing
2007 Ig Nobel Prize Winners
Why Flemish people should also watch RTBF (and Walloons VRT of course)
Why Flemish people should also watch RTBF (and Walloons VRT of course)
Illegal downloading
Foraging GPS
managing emotions (in consumers?)
duivel in 'Oma's aan de Top'
duivel in 'Oma's aan de Top'
duivel in 'Oma's aan de Top'
duivel in 'Oma's aan de Top'
Is the future of research open access?
Effect of location in the screen on ad response?
Effect of location in the screen on ad response?
Stereotypes in ads
Gert goes to Barcelona!!!
Stereotypes in ads
Sought WOM Packs More Punch Than Unsought
Does Dad make girls more cautious?
Does Dad make girls more cautious?
Is the future of research open access?
How to market yourself in the mating game?
Internet Key to Influencing the Influencers
Internet Key to Influencing the Influencers
Our group on National Geographic
Internet Key to Influencing the Influencers
Do we want to be in a group (vs. alone) when we experience a loss (vs. a gain)?
Internet Key to Influencing the Influencers
"The Consumer" is the ad agency of the year
Internet Key to Influencing the Influencers
Consumer Science > Posts > Could the bad luck be washed away?
Could the bad luck be washed away?  

Just got some time to rethink about the Macbeth effect. Zhong and Liljenquist (2006, paper) suggested that people have needs to clean themselves after their moral purity is at stake. Like lady Macbeth, people believe that washing themselves could remove sins. For instance, the authors showed that people are more likely to choose washing products after they feel their morality is threatened. I'm thinking: does the so called "washing effect" only happen when people feel their moral purity is in threaten (eg. Recall unethical deed from past)? I, myself, sometimes also feel that taking a bath might also wash away my bad luck. So my question is: when you feel unlucky, do you also have an intention to choose detergent products more often than other types of products, does the concept of washing yourself become more accessible in your mind when you got so damned bad luck? Does cleaning our body only remove the immorality, or does the washing effect also remove all the negative feeling? It's not so clear from the original paper (See my former attached paper link). Furthermore, for the positive event on you, such as when you have good luck or feel morally good, do you still have the need to wash yourself? Interestingly, the traditional chinese culture believe that washing your body could wash away your good luck (See the link here) Wish all of you who read this note have a lot of good lucks, but remember to take a shower for confronting another different good luck :)

Comments

There are no comments yet for this post.

 Consumer Science Calendar

There are currently no upcoming events.